How is jcpenney doing after the change

Delays or errors in the process can have colossal ripple Asia-based eCommerce company Coupang, Inc. Recommended for you. The Big Story Featured News Subscribe to Trends.

Braintrust "The J. Sort by: newest oldest most voted. I am pleased to see that J. Penney has been given another opportunity to survive. That said, whether J C Penney can survive long term is another question. First, J. Penney has got to figure out who they want to be as a department store and commit to that direction.

Penney needs to figure out. Is it more stores within their store? Is it more technology? Is it different and higher quality merchandise? Soltau has the skill set to lead them long-term. Penney, … Read more ». This is a financial play for Brookfield and Simon, it is not a retail play by any means.

Up to this point, we have only been hearing about a financial numbers game for the survival of J. We might as well have been playing roulette for the future of the brand. We have yet to hear any plans for how J. Penney will reinvent themselves in the eyes of the shopper. What does the brand mean to customers? How are they relevant? Why should customers visit J. Penney stores? What is the compelling offer to shoppers once they are in the store?

There are still issues with merchandise and assortment to resolve. Until the turnaround plans make dramatic changes in those areas, this is only going to make things incrementally better financially for the brand, but not differentiate them enough to be successful long-term.

Americans are eager to spend on clothes, toys and home decor. Just not at JCPenney. JCPenney has posted a quarterly profit only twice since The company lost shoppers during the recession and by ditching popular brands CEO turmoil and billions of dollars in debt, JCPenney's future is uncertain. More Videos Why JCPenney is in serious trouble. The most important job most Americans have never heard of. This new technology can power thousands of homes.

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Crypto: The future of money or the biggest scam? The US economy added , jobs in October. See director's response. Watch this robot take over a fry station. They are trying to serve too many people at the moment. The struggles of the beleaguered brand can be traced to a series of missteps made by an ever-changing executive team with conflicting strategies. However, JCPenney wasn't always so downtrodden. Below, we take a look at JCPenney's rise as a mainstay of the American mall — and eventual fall — in photos.

Source: JCPenney. Eyeing expansion, JCPenney began introducing its own private-label brands, beginning with Marathon Hats and expanding to Gaymode hosiery, Silver Moon lingerie, Big Mac workwear, and Towncraft menswear.

Though the catalog had a brief renaissance in , JCPenney's catalog ultimately succumbed fully to the digital age. Though JCPenney credits Sephora as a positive addition to the business, analysts have said that the pairing is ultimately hurting the makeup retailer and driving consumers to competitors like Ulta.

Source: Business Insider. Source: CNN Business. Source: The New Yorker. Despite acquiring brands like Liz Claiborne back in , JCPenney no longer had a cohesive vision and identity around its product selection, critics said. In a company blog post, JCPenney shared its decision to shift focus exclusively to soft goods like apparel "in order to better meet customer expectations, improve financial performance and drive profitable growth. For you.

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