Apple how long approve app

Each review took about a day, both with and without rejections. It was a surprisingly fast and smooth process. However, even more recently I submitted a new app for review.

It's now been "in review" for about a week and I'm getting nervous. I've read horror stories about App Store limbo lasting months. I really hope that's not going to happen to our app now. But of course there's not much we can do about it besides wait patiently and hope for the best. Good luck to us all! App has iaps, they are in review state but app itself is still waiting in review. We send email for help but just repond auto reply messages.

Anyone know why they wait us without explaining anything? Is there anyone get meaningfull reply message? An update on my situation: my macOS app just finished review. It was still rejected, but overall that means it spent around 10 days in review. That's on the long side, but at least I didn't have to wait weeks like some of the poor people in this thread. I'm hoping my resubmission with the requested changes clears review faster, but maybe it'll be another 10 day turnaround?

Good luck to you all! Same here. We are wating for 5 weeks without any response for 2 new apps and 1 app for updating but still status in waiting for review. I've been waiting 2 weeks now "In Review". One stat that is closely tracked at App Review is called SLA, which stands for service-level agreement. When there's a big queue of apps, the SLA percentage drops, according to reviewers who worked at Apple.

Reviewers generally don't face horrific or illegal content on a regular basis, although one reviewer said that one time they discovered child pornography in a pending app. The app wasn't approved and the incident was reported to the FBI, the reviewer said. The bigger concern is that developers can get angry that their livelihood can be threatened by a prolonged review process, and some reviewers wish they could share more details or help more beyond the boilerplate responses they are required to send, they said.

Another reviewer said that sometimes they approve what looks like a valid app, but changes can be made on the developer's server to make it into a scammy app that violates Apple's guidelines. Sometimes reviewers get dinged for that, the person said. Forty percent of apps or updates submitted to Apple are rejected, the company says.

Many of those are subsequently approved after minor changes, but others present a more difficult decision for App Review. Developers who disagree with a decision made by App Review can appeal to a board called the App Review Board, which can change the decision from a lower-level reviewer and is partially composed of reviewers with good track records, people who worked as reviewers said. Sustained appeals can bring an app in front of the Executive Review Board. The vast majority of iPhone apps are rejected for common reasons — they're scammy, or they have bugs, or they violate user privacy.

A lot of rejected apps are related to a Chinese gambling scam called "PK10," or other obviously fraudulent submissions, according to people familiar with the process. But some rejections either fall into gray areas in Apple's policies or they are publicly sensitive, and those go to the ERB, which includes Schiller and other VPs with responsibilities at the App Store, the people who worked at App Review said.

The executive review board has been meeting since , according to Apple's letter to the FCC. The apps handled by the ERB are sometimes apps that could be dangerous for Apple in terms of publicity, or "oh s" apps, according to a person familiar with the process.

One notable app that was handled at the ERB last year was the Infowars app, according to people familiar with the situation. Make sure to thoroughly test your app on devices running the latest software and fix all bugs before submitting.

For apps already on the App Store that may have minor guideline issues, bug fixes can be approved as long as there are no legal concerns. All links in your app must be functional. A link to user support with up-to-date contact information and a link to your privacy policy is required for all apps. Finalize all images and text in your app before sending it in for review. Apps that are still in progress and contain placeholder content are not ready to be distributed and cannot be approved.

When requesting permission to access user or usage data, you should clearly and completely describe how your app will use the data. Including an example can help users understand why your app is requesting access to their personal information.

All apps submitted to the App Store that access user data are required to include a purpose string. Learn about requesting permission. This helps users understand your app and makes for a positive App Store experience. If some features require signing in, provide a valid demo account username and password.

If there are special configurations to set, include the specifics. If features require an environment that is hard to replicate or require specific hardware, be prepared to provide a demo video or the hardware. Also, please make sure your contact information is complete and up-to-date.

From March until March , this site aggregated and averaged crowdsourced data on the length of time that app review for the iOS and Mac App Store took. From the very start of the App Store, until May the length of an app review was often very lengthy, causing problems for developers trying to schedule releases or set the expectations of their clients. This site was set up to track average review times so that developers could plan their releases with a little more confidence.

Want to know why we stopped Or read the history of it? This note explans everything.