How many quai 54 were made

One of the virtues of this event is that we brought many others things from our background in it, hip-hop, imagery. There is a strong American influence of the tournament with a certain idea of entertainment, but the atmosphere brought all the French rappers and MCs like Manu Key or Booba, who came just because they were friends of ours and loved basketball. It escalated very quick. Sneaker boys came, too. Through our exposure techniques, some players became faces of the tournament and it had a strong impact.

We pushed to reach past the basketball world and to invite people from other fields, from music to cinema or fashion. When I went to Rucker park I witnessed celebrities enjoying the tournament. We tried to bring this to Quai 54, but very naturally: you like basketball or street culture, come!

I sometimes hear that Quai 54 became the Roland Garros of the street because it is somewhere you have to be seen. I like it. In , the same year musicians performed at halftime of national football games for a huge amount of money and would do a relatively small French tournament for nothing.

Miracles like this put us on the map. Hammadoun: The family grew little by little. Of course some people have said this is not street ball but they are wrong. Thibaut: I had my first pair at 16 in For us at that time, it was like having a luxury sports car. It was a pair of Jordan 4s. It was kind of magical because of all the known factors, the player, the mythology of Spike Lee movies and commercials, Tinker Hatfield designs… I have to say it motivated me to do what I do.

For kids nowadays, it is very hard to realize how groundbreaking it was back then. Hammadoun: For me it was pretty late, in with the Jordan 11, all white. I bought it in NY and when I came back to Paris with it, people went crazy. My relation to the brand has always been very strong because I was a Jordan guy. Thibaut : Jordan Brand came to us in At this time, they were not so street ball-connected, their partnerships were more about performance. But they felt something special with Quai 54 and they wanted to sponsor their first street ball event.

They identified that the event could become the best outdoor street ball meeting in the world. I think an American journalist said it first, but [the brand] truly helped us to make it happen. We asked for Jordan Brand players, entertainment contacts and for our own shoes.

Within the annual Jordan Quai 54 collection is the infamous subplot — the entirely elusive Friends And Family colorway. A tradition that dates back to , the Air Jordan Retro inspired by West African themes and Parisian flair has released to the public, with an alternate form created just for the close VIPs of the Jordan Brand family. As expected, the tradition continues with the Jordan 5 Quai 54 , seen here in an alternate black suede iteration.

A standard white Jumpman logo returns on the tongue, insoles feature a print to match the collar and white midsoles work with translucent cherry red outsoles to complete the look. Delayed quote. Updated once every 10 mins. All Rights Reserved. Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more. We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist.

We'd really appreciated it. The Quai 54 basketball tournament is still one month away, but Jordan Brand has all of the special edition footwear lined up. Not in pictures, of course, but In conjunction with the 12th annual Quai 54 basketball tournament taking place this weekend in Paris, Jordan Brand has opened the doors on its elaborate Palais 23 installment.

With the 12th annual Quai 54 tournament gearing up for its June 13th and 14th show in Paris, Jordan Brand has announced two special sneaker releases that will allow European fans the